The Trash2Cash program established nine smart recycling machines throughout key locations where Chakra Suthra operates to create a positive experience from waste disposal. People can obtain mobile top-ups and bill payments through the Trash2Cash machines and app when they recycle plastic bottles and household items. The Trash2Cash app also functions similarly to Uber by providing on-demand pickup services for recyclables and reusables which simplifies people’s lives while maintaining convenience and environmental benefits.

Over the past two months, the Trash2Cash initiative has made exciting strides in transforming the way communities think about waste. With the successful launch of nine smart recycling machines across key localities, we’ve turned plastic disposal into a rewarding and empowering experience. Each machine is not just a tool for recycling, it’s a gateway to behavioural change. Citizens are now earning tangible benefits, such as mobile reloads and utility bill payments, simply by recycling their household plastics through the Trash2Cash smart recycling machines and redeeming through the Trash2Cash app. This has shifted recycling from being a passive task to a proactive habit, with real, everyday value. Chakra Suthra’s database indicates over 600 app downloads within the first month, showing strong early adoption and growing community interest. To complement the machines, Chakra Suthra introduced an Uber-style mobile application that enables households to schedule on-demand pickups for their recyclables and reusables. This innovation bridges the gap between convenience and environmental responsibility. By integrating digital tracking and a seamless reward system, the app increases collection volumes and enhances user engagement and trust.