Collected and Recycled (CORE) is a plastics alliance registered with the SSSB and hosted by Nestle in Pakistan. This brings together brands like Nestle, PepsiCo and Coca Cola, who are normally competitors, to work together to find their own solutions and not rely on governments to legislate such as through EPR. CORE members are not just those who make recyclables – Nestle makes some non-recyclable products, Unilever makes lots of small pouches that are hard to recycle.