We are delighted to announce a major milestone in our collective journey toward environmental sustainability. ISP Environmental Solutions, in collaboration with the Entertech Group of Companies, has been actively implementing innovative plastic recovery models under the PLEASE Project—an initiative focused on advancing effective plastic waste management practices across South Asia, being Implemented by SACEP, Supported by World Bank and Implementation Support by UNOPs.  One of the key milestones was the deployment of Reverse Vending Machine(RVMs) in key Educational Institutes and Public Areas. 

To strengthen this milestone, a Memorandum of Understanding (MoU) has been signed under the Chief Minister Punjab’s Green Credit Program, placing a strong emphasis on citizen engagement by providing the users of RVM with monetary benefit against the plastic waste deposited. The Plastic Credit Program is being managed by Plastic Management Cell, which is working under the Environment Protection Department (EPD) Government of the Punjab.  This strategic collaboration aims to encourage behavioral change, expand plastic recovery and recycling infrastructure, and support the development of a circular economy across the province at the government scale. The initiative received overwhelming appreciation from the public, significantly boosting the support for the PLEASE Project and reinforcing the commitment to sustainable innovation and growth across the province.